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Behavior
Latest News & Articles
Your Brain On E-Books & Smartphone Apps -
Last week, my brain played a cruel trick on me. While waiting for my flight to take off, I was reading The New Yorker, the paper version, of course — I know the rules. I became engrossed...
The Future of Advertising Is Sad, or Happy -
We’re currently enmeshed in a debate about the intrusiveness (or non-intrusiveness) of advertisers’ building profiles of us based on our Web surfing and online activity, and then using...
Is Human Behavior Hackable? -
Behavior is a virus. We spread our behavior to those around us, whether passively or on purpose. Given enough exposure to a behavior, that behavior will become normative. This is true for...