June 18, 2015

The NBA Makes Unbundling a Little Easier

By: Ira Boudway, Bloomberg


AP Photo/Tony Dejak

The NBA season ended last night with a TV bang. The Golden State Warriors’ championship-clinching win over the Cleveland Cavaliers capped a record-setting series for ABC, which has broadcast the NBA Finals since 2003. At nearly 20 million viewers per game, it was the most watched championship series since Michael Jordan made his last Finals appearance, in 1998. But just before last night’s mass audience tuned in to the 67-year-old network, the NBA made a small announcement with big implications for its digital future: Next season, for the first time, the league’s subscription package for out-of-market games will be offered on a per-game and per-team basis.

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TAGGED: Unbundling, Cord Cutters, NBA

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