March 23, 2013

Tomorrow's Ads Will Climb In You

Brian Merchant, Motherboard


AP Photo

Sophisticated, digitized and personalized advertising is a classic sci-fi trope—Minority Report's mall scene, where video images of models and adverts address Anderton by name, is one of the most-cited examples—that's usually deployed as a satirical foretelling of consumerist society run amok. And of course, it's about to become 100% real.

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TAGGED: Privacy, Ads

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