February 14, 2013

How Mailbox Became an Instant Sensation

JP Mangalindan, Fortune


A new email app? Sounds like a snooze. But Mailbox, software for managing email on the go, is generating massive hype, with iPhone users signing up at a stunningly quick rate. To handle the influx of potential users, startup Orchestra employs a virtual line, allowing new users onto their servers in controlled bursts. Sign up for an account, and you're placed in a reservation queue. It may be a convenient process for the company, but it's also an excellent marketing ploy. Would-be users -- like the one who sent us the screen grab on the right -- reveal that that queue has reached epic proportions and have taken to social media to talk about the wait with a fervor normally reserved for hardware launches. "I'm number 299,901!" opined one.

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TAGGED: Email, Startup


I've been struggling to think of a technology that we all use that is more broken than email.I can't think of one. Email is the pinnacle of broken yet-we-all-need-it-every-single-day technology.It seems to me that all the other... more ››
October 15, 2013
Can the Feds Break the Web's Security System?
Kashmir Hill, Forbes
Wired has called it a “landmark privacy case” in a post that features a prominent photo of Edward Snowden. But the Lavabit case isn’t really about Snowden at all. Ladar Levison was willing to hand over whatever the... more ››