February 5, 2013

How Oreo Won the Superbowl With Twitter

Angela Watercutter, Wired

AP Photo

Now that watching sports is a two-screen – if not three-screen – experience, advertisers have to do more than just run commercials to get fans’ attention. They have to stay on their toes on Twitter, Facebook, and other social media channels to stay relevant – and during Sunday night’s Super Bowl, no brand pulled off more fancy footwork than Oreo.

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TAGGED: Superbowl, Twitter, Oreo


October 25, 2013
Twitter Explains the Stock Market
Mathiesen & Angheluta, Conversation
The world of financial trading remains something of a mystery to the average person. Every day, stocks are traded at a frenzied rate and decisions are made that have wide reaching repercussions for us all. While most of us can... more ››
In the fall of 2010, Twitter was in chaos.The micro-blogging site, which had been founded four years earlier, still wasn't generating much revenue despite having 145 million users. The site was still crashing constantly. The... more ››