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February 5, 2013

How Oreo Won the Superbowl With Twitter

Angela Watercutter, Wired


AP Photo

Now that watching sports is a two-screen – if not three-screen – experience, advertisers have to do more than just run commercials to get fans’ attention. They have to stay on their toes on Twitter, Facebook, and other social media channels to stay relevant – and during Sunday night’s Super Bowl, no brand pulled off more fancy footwork than Oreo.

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TAGGED: Superbowl, Twitter, Oreo

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