January 30, 2013

It's Now Do or Die for BlackBerry

Scott Martin, USA Today

AP Photo

RIM relies on deep roots with enterprise customers. For years, the BlackBerry was considered more secure and gave it prominence among IT departments. That has made it a hit with government customers. But advances in security software, combined with worker demands for support of iPhones and Android-based devices, have changed things. RIM still wants to court its business customers. At the same time, it wants to expand into consumer markets. So it has created something of a hybrid smartphone appearance that allows people to toggle between business and consumer smartphone appearances and their apps.

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TAGGED: Research In Motion, BlackBerry 10