January 25, 2013

How Facebook Can Dominate Search

Tom Simonite, MIT Technology Review


MIT

Facebook’s new Graph Search—a feature that lets you search through the data shared by your friends—clearly needs some work (see “Facebook’s New Graph Search: Not Very Good”). It relies solely on the “likes,” check-ins, and profile data provided by your friends – signals that may be incomplete or unreliable unless you have friends all over the world who always faithfully check in wherever they go, and like products and brands honestly, not ironically. What’s more, queries must be structured in a way that often makes you feel like you’re talking to a database.

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TAGGED: Google, Search, Graph Search, Facebook

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