January 24, 2013
Obvious, Hidden Secrets of Apple's Performance
Kate MacKenzie, Mac360
It happened again. Yet another disastrous quarter of financial results for Apple, Inc. Disastrous? How could it be worse? For the third straight quarter Apple has failed to meet Wall Street’s expectations. Apple’s most recent failure is trumpeted from every analyst, prognosticator, headline, webpage, and TV screen. What they’re not telling us is that the rules to the game have changed, and Apple is a victim.