January 24, 2013

Obvious, Hidden Secrets of Apple's Performance

Kate MacKenzie, Mac360


AP Photo

It happened again. Yet another disastrous quarter of financial results for Apple, Inc. Disastrous? How could it be worse? For the third straight quarter Apple has failed to meet Wall Street’s expectations. Apple’s most recent failure is trumpeted from every analyst, prognosticator, headline, webpage, and TV screen. What they’re not telling us is that the rules to the game have changed, and Apple is a victim.

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TAGGED: Apple

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