January 22, 2013

Samsung's Road to Global Domination

Michal Lev-Ram, Fortune


AP Photo

To understand how Samsung -- yes, Samsung -- became America's No. 1 mobile phonemaker and thorn in Apple's side, it's helpful to rewind to last fall. On a mid-September morning, Apple (AAPL) CEO Tim Cook stepped onto a stage in San Francisco to unveil the iPhone 5. Several hundred miles away, in a Wolfgang Puck restaurant in Los Angeles, a group of marketing executives from Samsung Electronics followed real-time reactions to Cook's remarks. They huddled around tables mounted with laptops and TV screens, carefully tracking each new feature and monitoring the gush of online comments on the new device via blogs and social media sites. As the data flowed in, writers from the company's advertising agency, who were also camped out in the restaurant turned war room, scrambled to craft a...

Read Full Article ››

TAGGED: Samsung

RECOMMENDED ARTICLES

October 17, 2013
Samsung Has Built a Jaw-Dropping TV
Josh Fields, Reviewed
We've seen Sony's take on UHD (ultra high definition) TV, and we checked out Seiki's budget-friendly attempt too. Now it's time for Samsung to step into the arena. The Korean giant's brand-new UHD display—the 65-inch F9000... more ››
October 17, 2013
How Samsung Can Shake Up Their Devices
Adam Doud, PocketNow
Samsung sure does love its features. Air view, Air glide, Air biscuit, all of them contribute to a skin on top of Android full of gimmicks and bloat. Oh, and fun. Of course fun. Sure. But the problem with these features is, they... more ››
October 16, 2013
Is This the MacBook Air of the Windows World?
Scott Stein, CNET
The good: The Ativ Book 9 Plus laptop has a sturdy, slim design, ultra-high-res touch screen, and really good battery life.The bad: Costs several hundred more than we’d prefer; shrunken HDMI port; doesn’t convert to a... more ››