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January 21, 2013

Apple Forced Google's Hand in Smartphones

Matt Asay, ReadWrite


AP Photo

By seeking to holistically control the customer experience, Apple has simply ensured that the majority of the market will, in fact, get that experience ... from Google. Because Google, despite being in the position to own the entire mobile experience, is also just as happy to run on platforms made by others. Consumers experience Google everywhere. With Apple, they can only experience it on Apple hardware.

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TAGGED: Apple

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