January 5, 2013
How Record Labels Profit from YouTube
Helienne Lindvall, The Guardian
Shortly before Christmas the Gangnam Style official video broke a YouTube record by clocking up a billion views. How much Psy will pocket for these views depends, of course, on what his record deal stipulates, but the Guardian can now at least reveal what some of the biggest independent labels make. Recently Martin Mills, founder and chairman of the Beggars Group (home to artists such as Adele, Jack White and The xx), told me that last year 22% of the label group's digital revenues came from streaming – and that the majority of its artists earn more now from track streams than track downloads.
TAGGED: digital music, YouTube