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Smartphones and tablets are taking over. Web traffic from mobile devices is accounting for a larger piece of the pie with every passing month. It surpassed 10 percent this summer and it is growing so fast that analysts like Mary Meeker at Morgan Stanley are predicting that mobile will overtake desktop web traffic within the next few years. The speed with which smartphones and tablets have taken off has left advertisers in the dust. When mobile traffic hit 10 percent, it was still only accounting for 1 percent of online advertising spend (it has more than doubled since then). In other words, we’re living in the golden age of mobile technology where we can bask in its glory before it gets flooded with advertising.