December 24, 2012

The End of the Map

Simon Garfield, Wall Street Journal

AP Photo

It's not often that maps make headlines, but they've been doing so with some regularity lately. Last week, tens of millions of iPhone users found that they could suddenly leave their homes again without getting either lost or cross. This was because Google GOOG -0.93% finally released an app containing its own (fairly brilliant) mapping system. Google Maps had been sorely missed for several months, ever since Apple AAPL -0.46% booted it in favor of the company's own inadequate alternative—a cartographic dud blamed for everything from deleting Shakespeare's birthplace to stranding Australian travelers in a desolate national park 43 miles away from their actual destination. As one Twitter wag declared: "I wouldn't trade my Apple Maps for all the tea in Cuba."

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TAGGED: Google Maps, Apple Maps, maps


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