December 20, 2012
Your Smartphone's Price Makes No Sense
Chris Ziegler, The Verge
As many of you know, I have a tendency to fall back on automotive metaphors when trying to describe the mobile industry. What can I say? Cars are familiar and relatable. So imagine this: you walk into your local dealer (for the purposes of this analogy, said dealer sells all brands — stay with me). You're offered a brand new 2012 BMW M3 and a 2013 Volkswagen Polo for exactly the same price. Which do you choose?