December 20, 2012

Game Developers Need to Diversify to Survive

Jamie Yap, ZDNet


Mobile and social game developers will need to look beyond simply generating revenue from their games, and diversify into different avenues in order to better monetize the product and survive the cut-throat competition.

Allison Luong, managing director at China-based Pearl Research, said the social and mobile game arenas are getting increasingly crowded and, for many developers, their focus would be on increasing revenue per user and growing their revenue base.

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TAGGED: apps, Mobile Apps, Mobile, Gaming


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