December 20, 2012
Game Developers Need to Diversify to Survive
Jamie Yap, ZDNet
Mobile and social game developers will need to look beyond simply generating revenue from their games, and diversify into different avenues in order to better monetize the product and survive the cut-throat competition.
Allison Luong, managing director at China-based Pearl Research, said the social and mobile game arenas are getting increasingly crowded and, for many developers, their focus would be on increasing revenue per user and growing their revenue base.
TAGGED: apps, Mobile Apps, Mobile, Gaming