December 18, 2012

Apple's Perception Problem Is Huge

Joe Wilcox, Beta News


AP Photo

For more than a decade I've quipped: "In business perception is everything". For some brands, this axiom is truer than for others. Apple leads the list, much to its determent. For more than a month now, I've read speculative stories from all quarters trying to figure out why the company's stock tailspins. Some people blame the fiscal cliff, others taxes. Meanwhile, the anti-Apple crowd delights in rumors iPhone sales are slowing and the mini cannibalizes iPad 4 sales. There's an aura of doom that I can only describe as the anti-reality distortion field. Earlier today, Apple shares briefly dipped below $500, a low not seen since around Valentine's Day. Bloggers are beside themselves posting about this catastrophe -- or so they see it. I laugh, because they are a large part of the...

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TAGGED: Apple

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