December 17, 2012

Facebook's Future as Told by Wal-Mart

Rusli & Banjo, Wall Street Journal

AP Photo

Facebook Inc.'s FB -5.06% stock is up more than 50% from its September nadir. But whether the company can keep wooing back investors will depend on deals like its Black Friday experiment with Wal-Mart Stores Inc. WMT -0.42%

On Thanksgiving, Facebook Chief Operating Officer Sheryl Sandberg sent Wal-Mart's marketing chief Stephen Quinn a text, "Good luck!"

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TAGGED: Black Friday, social media, Wal-Mart, Walmart, Facebook


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