December 9, 2012

The Power for You to Sell You Online

Natasha Singer, New York Times

AP Photo

“YOU are walking around naked on the Internet and you need some clothes,” says Michael Fertik. “I am going to sell you some.”

Naked? Not exactly, but close.

Mr. Fertik, 34, is the chief executive of, a company that helps people manage their online reputations. From his perch here in Silicon Valley, he views the digital screens in our lives, the smartphones and the tablets, the...

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TAGGED: advertising, marketing


November 29, 2012
Social Media Marketing Is a Waste of Time
Todd Wasserman, Mashable
The social media marketing backlash has begun. Blame the unlikely team of The Onion and IBM. The former dropped a pitch-perfect takedown of socmedia “experts” right before Thanksgiving. Then Big Blue released data... more ››