December 5, 2012

Karma: More Data You Share, the More You Get

Kevin Fitchard, Bloomberg Businessweek


BBW

Starting today, Karma is asking consumers to engage in a unique social experiment. This new data-only mobile virtual network operator (MVNO) wants you to open your mobile broadband connection to all comers, turning your private 4G wireless modem into a public hotspot anyone can log onto. It sounds crazy, but there are rewards for your altruism: The more data you share, the more you receive.

“There is an incentive for good behavior, which is why we’re called Karma,” says co-founder Robert Gaal.

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TAGGED: Smartphones, Data

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