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Close your eyes and try to imagine your future surroundings in, say, five, 10 or 25 years. Odds are your imagination will produce new things in it, things we call innovation, improvements, killer technologies and other inelegant and hackneyed words from the business jargon. These common concepts concerning innovation, we will see, are not just offensive aesthetically, but they are nonsense both empirically and philosophically.

Why? Odds are that your imagination will be adding things to the present world. I am sorry, but this approach is exactly backward: the way to do it...