December 2, 2012
How Online Advertisers Profile You for Cash
Jeffrey Rosen, New York Times
Not long ago, I decided to test how much privacy I have online. I cleared the cookies, the bits of code that Web sites leave on my computer to track what I browse and buy, from my two Internet browsers, Safari and Firefox. Then, with my digital past superficially erased, I set out to create two new identities: Democratic Jeff and Republican Jeff.
TAGGED: Advertisers, Retailers