November 28, 2012

It's Too Early to Compare Microsoft, Apple Stores

John Dvorak, PC Magazine

AP Photo

As many of you know, I'm a huge fan of the Microsoft Store strategy, which is an exact copy of the Apple Store strategy, only different. And of course this assertion only makes sense to me.

Apple paved the way for what I've always thought of as a car dealership model for selling computers and accessories. Right now, Microsoft is limited by not having the line of computers that Apple has. In the car dealer analogy, Apple simply has more models and should thus do better in comparison. Microsoft is still establishing its presence and developing products to sell in its "showrooms."

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TAGGED: Apple, Microsoft


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