November 28, 2012
Facebook's Top Engineer Is Trying to Read Your Mind
Ryan Tate, Wired
It’s been a great year for the Facebook platform, but Mike Vernal wants more. Facebook’s director of engineering tells us the social network is trying to pump up user posts, favoring longer stories and content and adding data that will help Facebook and its partners repurpose even the simplest status updates.
Vernal oversees Facebook’s Open Graph, the platform apps and websites use to take the data connected to your collection of friends out of Facebook and to push content into it – like what Spotify playlists your friends have assembled for New Year’s Eve. Open Graph has proven enormously popular with developers, but Vernal keeps pushing for ever richer, ever deeper sharing between Facebook and the outside world. He sat down with Wired...