November 24, 2012

Massively Multiplayer Online... Shopping

Daniela Hernandez, Wired

AP Photo

Every New Year’s, Japanese shoppers line up to snag so-called “lucky bags” stuffed with last year’s clothes, shoes and even tea bags. Deal-hungry buyers have no clue what’s inside, but they do know they’re getting their loot at a hefty discount. If they don’t like what they get, they can trade with other shoppers. This tradition, known as fukubukuro, goes back at least 100 years. While poor shoppers like myself can’t afford a ticket to the land of the rising sun to experience the craze first-hand, Little Black Bag, a recently launched Los Angeles-based startup, is bringing the ritual to online shoppers in the United States.

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TAGGED: video games, ecommerce sites


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