AP Photo

Over the past couple of years, we have written often about a major long-term risk for Apple, which is the gradual loss of mobile market share to the Android platform.

This trend has continued in recent months, to the point where Apple has now been reduced to a niche player in the global market.

The more market share Apple loses, the more worried Apple shareholders should become. And the more Apple should consider making a subtle but important shift to its product and pricing strategy.