November 14, 2012

Republicans Have a Technology Problem

Grace Wyler, Business Insider


AP Photo

Nowhere were the GOP's shortcomings more apparent than in the realm of data gathering and microtargeting, an increasingly important field of electioneering that provides campaigns with crucial insights into the nature of the electorate. In interviews with Business Insider, Republican campaign strategists cited the GOP's data disadvantage as the central weakness holding the party back.

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TAGGED: technology

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