November 14, 2012
Facebook Has a Business Model Problem
Dan Lyons, ReadWrite
I spent some time this week trading email with Mark Cuban about Facebook and hearing his frustrations about the way Facebook is treating its corporate customers and brand partners.
The deal with Facebook, now and apparently forever, is that if brands want to reach all (or even just a large part) of the people they have rounded up over the years, it’s going to cost them a fortune.
Like Cuban, a lot of brands are feeling betrayed because that wasn’t the deal when they first got on Facebook. They’ve ...