November 13, 2012

How Microsoft Took Over Your Living Room

Ross Miller, The Verge


AP Photo

It seems like every new week brings rumors and news of tech titans trying to capture the living room, the heart of the American household: Apple in talks with cable operators, Google building its own streaming media box, TV and movies overtaking games as the primary way people use their Xbox. It’s all part of an ongoing battle for the future of the television, which despite the rise of the internet and the explosion of mobile technology, still captures the lion’s share of our viewing hours. And like every battle, the key to understanding it is understanding the players: their strengths, their weaknesses, and their strategies.

So we tasked a number of Verge writers to each live only within a single media ecosystem: Apple, Google, Microsoft, Amazon, Sony, and the...

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TAGGED: Kinect, Microsoft, Xbox 360, Xbox

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