November 11, 2012

Romney's Orca Failure Analyzed

Adi Robertson, The Verge

AP Photo

A few days before the presidential election, Mitt Romney’s campaign announced what it hoped would be its secret weapon at the polls. Dubbed Project Orca, it let volunteers use a web app to search for and mark off voters as they left the polling location, then collected the data to use in projections or check which Romney supporters might need a call. "When the exit polls come out, we won't pay attention to that," Communications Director Gail Gitcho told PBS. "We will have had much more scientific information just based on the political operation we have set up."

Project Orca was designed to replace the standard phone- and paper-based get-out-the-vote effort, creating a central system that could track voters and allocate volunteers in real time. In a statement to the...

Read Full Article ››

TAGGED: orca, Romney, presidential election


November 5, 2012
Google Finds More Money in Obama Supporters?
Julia Angwin, WSJ
Google Inc.'s GOOG +0.05% quest to guess what we want before we want it has produced an unusual side effect: a disparity in the results the company presents about the presidential candidates.A Wall Street Journal examination... more ››
November 5, 2012
Election 2012: The Tech Scorecard
T.C. Sottek, The Verge
Popular tech got a moment in the spotlight in the townhall debate between Barack Obama and Mitt Romney, when moderator Candy Crowley sneaked Apple into an economic policy question. But let’s be real: this election won’t hinge... more ››