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November 9, 2012

Working for Tim Cook Shows Apple's Slippage

Dan Lyons, ReadWrite


AP Photo

Apple CEO Tim Cook booted out two top executives last week, and some observers were surpised to see that Cook, who seems like a soft-spoken, amiable Southerner, can also play rough. "Cook has shown a ruthless side," Charles Arthur of the Guardian wrote. One person who wasn't surprised by Cook's toughness was David Sobotta, a former Apple sales executive who just published The Pomme Company, a memoir of his 20 years (1984-2004) at Apple. Sobotta didn't report directly to Cook, but as director of Apple's federal sales group he had a lot of contact with Apple's current CEO, who joined Apple in 1998 to run operations and, later, was executive vice president of worldwide sales.

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TAGGED: Apple, Tim Cook

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