November 9, 2012
The Coming War Over Wireless Charging
Olga Kharif, Bloomberg Businessweek
New York Knicks season-ticket holders flocking to Madison Square Garden this year will participate in a corporate giveaway that will be closely watched far beyond the NBA. Some 5,000 Knicks fans will get specially designed smartphone cases that will allow them to charge their iPhones wirelessly from 550 charging spots in the arena’s corporate suites and eighth-floor viewing area. Procter & Gamble (PG) and other companies underwriting the promotion hope it helps usher in an era in which people’s mobile devices become cord-free appendages.
TAGGED: wireless charging