November 9, 2012

Apple's Real Design Problems

Kontra, Counter Notions


AP Photo

Ive’s industrial design work has been one of the key drivers of Apple’s rebirth. His relentless, iterative focus on simplification of form and function under an aesthetic budget is legend. From Bondi blue iMac to iconic iPods to flatscreen iMacs to iPhones to iPads, his signature is unmistakable.

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TAGGED: Apple

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