November 4, 2012

How Microsoft Killed the iPad

Austin Carr, Fast Company


AP Photo

There's plenty of handwringing and tech speculating around the launch of Microsoft's Surface tablet--most of it about whether consumers are interested in coughing up $499 for the new toy. But the true star of the Surface--its new Windows 8 operating system, which launches today--means infinitely more to a swath of tech giants that include Acer, HP, and Toshiba. Microsoft's Windows 8 could fuel their success, and yet for the first time ever, they'll compete with Microsoft in hardware.

Then there's Apple, which looms over the launch of any new device that isn't an iGadget....

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TAGGED: Microsoft, Apple, Acer, Toshiba, HP, Microsoft Windows, Surface, USD, Windows 8, Windows 8 operating system, operating system

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