November 1, 2012

How Microsoft Built the Windows 8 Brand

Mark Wilson, Fast Company


AP Photo

Remember those horrendous Windows commercials with Bill Gates and Jerry Seinfeld? Running in late 2008, the ads proved symbolic of Microsoft’s own failings at the time: What were they about? Was Microsoft Vista? Was Microsoft tablets? Could they be on phones anymore? While Apple and Google were reinventing themselves for the mobile era, Microsoft was making commercials about nothing.

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TAGGED: Windows 8, Mark Wilson, Microsoft

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