AP Photo

So it's Apple vs. Microsoft on daring, Apple vs. Samsung on smartphone market share and patent conflicts, Apple vs. Google on specifications and price, Apple vs. Amazon on willingness to cut margin, Apple vs. its customers on betrayed expectations, Apple vs. itself on the insurmountable challenge of remaining a true innovator forever. Interesting times. Fortunately for manufacturers and consumers both, it's not a winner-take-all industry. Get out the pie cutters.