October 30, 2012

Apple Knows You Want Their Shiny Rectangles

Nick Bilton, New York Times


AP Photo

Philip W. Schiller, Apple’s vice president for marketing, strode across the stage of the California Theater in San Jose last week trumpeting the virtues of new Apple products. As he caressed the side of the latest iMac personal computer, he noted how thin it was — five millimeters, 80 percent thinner than the last one. Then he said, with an air of surprise, as if he’d just thought of it: “Isn’t it amazing how something new makes the previous thing instantly look old?”

Read Full Article ››

TAGGED: Apple

RECOMMENDED ARTICLES

October 25, 2012
Stop Whining, iPad 3 Owners
Sascha Segan, PC Magazine
Complaints about fast product cycles are valid if the fast product cycle makes older products obsolete. But that's just not the case with the iPad 3, which will be well-supported for at least the next two years. It is not... more ››
October 26, 2012
Core i5 vs. Core i7: Which Do You Need?
A. Cunningham, Ars Technica
The answer to that question varies depending on what kind of Core i7 processor we're talking about. If you're jumping from two cores to four (as you do in the Mac Mini), you'll probably be happy if you spend the cash. Apple... more ››
October 26, 2012
Apple's Fashionable Seduction
Tom Chatfield, BBC News
When the head of Apple strode on to stage at the California Theater on Tuesday evening the expectant crowd whooped and cheered. It was a similar – albeit more low key – reception at Pier 57 in New York City on... more ››
October 25, 2012
The Dangerous Game Microsoft Is Playing
John Siracusa, Ars Technica
I've been thinking about Microsoft a bit lately. I usually don't comment on Windows or Microsoft itself in my articles, and that sometimes bothers readers, particularly Mac users. There's a certain thirst for blood that's not... more ››
October 24, 2012
How Many Screens Does One Person Need?
Frederic Paul, ReadWrite
As a professional technology journalist, I’m probably not typical. But I bet, if you think about it, many of the people reading this have almost that many screens in their own lives, or maybe even more. The scary thing,... more ››