Think religion, think ritual: history, perhaps sacred writings, proscribed sets of moral laws, and potentially a sacrifice or two. There are plenty of organizations and cultures around the world that claim they adhere to a certain set of beliefs, but could adoration and a cult following for a technology firm be the next step?
The University of British Columbia's Dr. Kirsten Bell believes that much of the aforementioned applies to Apple. After observing launch videos, and recently attending the iPad mini launch for TechNewsDaily, the social anthropologist said that Mac fandom...
TAGGED: Steve Jobs, Apple, technology