October 27, 2012

Microsoft's Embarrassing Alternative Universe

Marco Arment, Marco.org


AP Photo

The store is creepy: so many elements are embarrassingly similar to the Apple Store on the next floor. Microsoft even ripped off trivial elements that easily could have been different, such as the employee uniform. There’s a huge elephant in the room, and we can all see it, but Microsoft still implicitly denies it. There were far more employees than customers, and I was curious, so I thought I’d stop in to take a look at Microsoft’s new tablet. The employees in the store were overly enthusiastic, especially for 3:47 PM, and practically mobbed anyone who entered. “HEY! WELCOME TO THE MICROSOFT STORE! WOULD YOU LIKE TO TRY THE NEW SURFACE?”

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TAGGED: Microsoft Surface, Microsoft

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