October 9, 2012

The Secrets of Second Life

Reyhan Harmanci, BuzzFeed

From 2004 to 2010, this design lead worked on the marketing team for Linden Lab, the company behind Second Life, the virtual world that became popular in the mid-2000s. For a little while, it seemed that there was no limit to possibilities of the animated, avatar-filled world: Reuters opened a news bureau there (shuttered in 2008); over a million people signed up; a huge economy of virtual goods was established. We talked to this worker about what it was like during the “golden age” of Linden Lab, when going to work meant logging on to a virtual world and flying around an alternate universe.

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TAGGED: video games

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