September 17, 2012

What Electronic Arts Is Doing Right

Don Reisinger, Fortune


AP Photo

Since the early days of gaming, Electronic Arts (EA) has established itself as one of the few "major" video game publishers. The company sits alongside Call of Duty creator Activision Blizzard (ATVI) and Grand Theft Auto maker Take-Two Interactive (TTWO) at the top of the video game heap. Those companies are at once beloved by gamers who enjoy their titles and despised by many in the so-called "hardcore" segment of players that distrust their big, brooding business models.

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TAGGED: video games

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