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So-called social readers -- Facebook apps that facilitate, well, reading -- are based on a simple premise: blending news and social media boosts readership. Like a twenty-first century version of the loud-mouthed newsy on the corner, readers from the likes of The Guardian and The Washington Post allow users to peruse articles while sharing their literary habits with friends and contacts on Facebook. That's all well and good when you're reading a sober, in-depth analysis of super-PAC financing, for instance. But broadcasting that diversionary gallery of Lindsay Lohan's evolving locks? Not so much.