May 14, 2012

Can Yahoo Ever Succeed?

Mathew Ingram, GigaOm


AP

If the rise of Facebook as an advertising entity has shown anything, it is that what matters now is targeting and focus — the ability to drill down into precise market segments and base decisions on actual user behavior. Just how valuable that is for Facebook and for advertisers may still be a question mark, but there is no question that advertisers want it, and Facebook is a lot better positioned to offer that than Yahoo is. If Levinsohn wants to own the future of media, he’s going to have to figure that out, and fast.

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TAGGED: Yahoo

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