May 11, 2012

Hollywood's Love Affair with Apple

Burrows & Fixmer, BusinessWeek


AP Photo

For most of Gossip Girl’s first four seasons, none of the hit show’s glamorous teens carried the most talked-about smartphone of the last five years: Apple’s (AAPL) iPhone. Because of a product placement deal, they could only be seen with phones chosen by Verizon Wireless. Then, this season, shortly after the deal lapsed, several main characters started receiving their “Xoxo, Gossip Girl” texts on Apple’s hit device.

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TAGGED: Hollywood, Apple

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