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Advertising Age reckons that Bing is ‘Trailing’ and that Google search is ‘Tired‘. Google has been around since 1998 and has matured into an Internet behemoth serving ultra-targeted ads. But will DuckDuckGo, tagged as ‘Trending’ on the site lead the next generation of private Internet search engines?

Created by Gabriel Weinberg in 2008 and initially self-funded, DuckDuckGo is steadily gaining in popularity and awareness primarily because of its privacy features. It advertises itself as a search engine that gives you: ‘way more instant answers, way less spam and clutter, lots and lots of goodies and real privacy’.