March 23, 2012

Apple, Think Differently About Your Cash

A. Penenberg, Fast Company

AP Photo

It's hard to imagine how big a billion is. Now try with $97.6 billion (call it an even $100 billion), the wad of cash Apple has squirreled away. One hundred billion one-dollar billsweigh about 200 million pounds (or 100,000 tons, give or take) and if you laid them end-to-end they'd circle the earth 40 times at its widest point, the equator. Layer one bill on top of the other and you could build a tower 6.8 miles (36,000 feet) into the air, high enough to obstruct air traffic. Convert Apple's cash stash into a giant stack of pennies and you could reach the moon. Twice. The company that sprouted modestly from Steve Jobs' garage on April Fool's Day 36 years ago has enough cash on hand to pay off the total public debt of eight European Union countries. It could buy Facebook outright,...

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No price data available. Check back soon.Review Summary: With a higher-resolution 8-megapixel backlit sensor, a faster processor, and all the photography apps you can imagine, the Apple iPhone 4S is an incremental improvement in... more ››
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One of the more interesting questions I get asked as an industry analyst, that has followed Apple since 1981, is why Apple is so successful? And another question I often get is, why Apple’s competitors can’t make any... more ››
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How Samsung and Apple Are Killing Intel
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Fascinating doesn’t do justice to the spectacle, nor to the stakes. Taken in pairs, these giants exchange fluids – products and billion$ – while fiercely fighting with their other half. Each company is the World’s... more ››