March 21, 2012

Apple Products Failing Creative Types

Simson Garfinkel, Technology Review


AP Photo

Apple's 1997 "Think Different" marketing campaign was one of its most memorable ever. Billboards and banners featured huge black-and-white portraits of performers, artists, scientists, and political leaders whose outsider ideas eventually became mainstream. The implicit message was that Apple's "insanely great" products were for quirky rebels who would one day dominate the...

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TAGGED: Apple

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