February 3, 2012
Enhanced E-Books Don't Add Much
Laura Miller, Salon
Almost two years after the launch of the iPad, Apple distributed a free copy of a new iBook, “The Yellow Submarine,” based on the 1968 animated movie by the Beatles. This e-book — what’s usually referred to as an “enhanced e-book” in the trade — featured the traditional images and text of a kid’s picture book, plus video and music clips. There were also interactive animated features, such as a whack-a-mole bit in the Sea of Holes with heads of the Beatles popping in and out as you tap them. It’s the Future! — exactly the sort of thing various techno-pundits have been insisting that publishers must devise to make e-books seem more valuable to readers.