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September 8, 2011

What Now for Yahoo?

Pascal-Emmanuel Gobry, Business Insider


AP Photo

Yahoo CEO Carol Bartz is out. 

Her tenure was largely a disappointing one, though she doesn't get enough credit for straightening out Yahoo's finances, overhauling some of its backend systems, and getting out of a lot of businesses Yahoo shouldn't have been in. What she should have done, and failed to do, as all her predecessors have, is articulate a vision for what Yahoo must be.

This will be the task of whoever the next Yahoo CEO is: a) articulate a strong, compelling vision for the company and b) execute on it. Both aspects are crucial.

What should that vision be?

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TAGGED: Yahoo, Carol Bartz, CEO

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